国外的广告圈传说：“A Well-Crafted Story Is TheMost Powerful Force In The World.”人人都爱听故事。对于企业来说，只要涉及传播，无论是播出电视广告，或者在公众号上写企业最新的公益活动，或者发布一款活动海报招募参与者，或者对合作伙伴宣讲成功案例……这些传播行为，都基于内容。而内容如何才能为受众更易于接受？答案就是：故事。故事与内容的定义不同。故事是经过设计、策划、撰写、编辑的内容，是提炼精华以后的“有目的性和传播属性”的内容。 故事无处不在，企业从HR写员工团建总结，到市场部发布一篇软文，到公关部写企业宣传手册，都需要掌握熟练的故事撰写技巧。 写故事是可以掌握的技巧。本课将聚焦于具体的写作技巧，帮助学员“即学即用”地掌握这一实用工具。

为适应变化不断加速的未来 ，企业要能够快速决策和反应，要有高度的灵活性，并能够有序地应对变化，快速实现资源 的优化配置。《领导高绩效团 队》就是要顺应未来的变化，依据员工的不同发展阶段因势利导，从领导艺术 的角度来实 现人力资源的最优配置和最大效用。课程亮点iLead国际版权游戏试玩，拟真团队管理情景体验游戏回归工作，小组案例讨论、经验交流经验对照理论，专家讲师帮你整合“标准化工具”实践代替空想，课后理论行为实践记录，社群沟通促进落实 课程收益 帮领导者建立因人而异的领导风格为领导者整合沟通、聆听、反馈、激

Business Writing in English has been identified as one of the greatest skills shortfalls in China, with a huge impact on company reputation and continued business. However, many companies in south China continue to neglect staff training in this vital area. This half-day workshop focuses on the skills needed to make your emails clear and concise, efficient and meaningful.

培训特色知识分两种，一种是显性知识，一种是隐性知识。传统学习更多是针对显性知识的。课程刚结束的头两周还热情满满，感觉学到了很多，可一直用不出来。时间一长，渐渐又回到上课前的状态了。所谓知行合一，知和行是一体的。很多隐性知识无法通过”倾听”的方式获得，你必须进入那个场域，和大家一起为用户分层，绘制用户情绪地图、寻找北极星指标、分析用户流失漏斗、设计增长模型、制定具体的运营全流程拆解。全程不用讲义，所有的知识来自于现场的演示、交流、案例分享、真刀真枪的实操和复盘。你可以通过这个课程学到什么：1. 帮助你

思维导图是表达发射性思维的图形思维工具，简单易学有效。思维导图运用图文并重的技巧，把各级主题信息的关系用相互隶属与相关的层级图表现出来，把关键词、图像、颜色等建立记忆链接，充分发挥了左右脑的机能，帮助人们在科学与艺术、逻辑与想象之间平衡发展，从而开启人类大脑的无限潜能。这是一套符合大脑语言的终极思维工具，让你也能像天才一样思考。

课程介绍 Introduction精准产品定位从细分市场入手，找到自己的目标市场，精准产品定位，实现利益最大化专业导师授课全球细分领域Top3咨询顾问老师，24+年的甲-乙-丙三方项目管理实战经验，跨各行业、跨职能部门、跨不同性质公司实战出报告通过每节课的产出，循序渐进，直接产出竞品分析报告Precise product positioningStarting from market segmentation, find your target market, accurately position the products, and maximize the benefitsTeaching by professional instructorsTop3 consultant teacher in global subdivision fi

In this half day workshop, delegates will understand what VUCA is, how to recognise and score how volatile, uncertain, complex and ambiguous their person & professional environment is. Through case studies and analysis of current state world to apply a toolkit to manage through that; with an outcome of more pragmatic and practical approach to managing personal/professional life. Delegates can apply the toolkit immediately with measurable outcomes bringing a greater degree of balance to their daily lives. This workshop is suitable for anyone that feels that their environment is constantly changing, feels that the world is fast pace where they are constantly trying to keep up where they have little or no control. The skills and mindset will allow for the delegate to have a greater sense of comfort and purpose in what they do.

以互联网为背景的全新商业时代的到来已经深刻的影响着整个中国和世界商业社会。它有别于之前几百年任何一次由技术引起的变革，之前的技术变革带来的只是将人的工作机会从农业转到了制造业或者服务业，而这一次随着人工智能的发展，很多技术性很高的专业岗位如医生、律师和司机等都将被机器替代。面对前所未有的巨大变革和挑战，传统企业应该如何适应和融入全新商业时代呢？是应该咒骂马云或刘强东让实体门店无路可走，还是应该思考如何利用技术,顺应趋势,让传统商业插上互联网的翅膀.也就是如何在全新商业时代建立和重塑核心竞争力

By the end of this one-day training, participants will be able to write and tell stories that inform, inspire and influence others in their daily work. Participants will understand what makes a great story and learn key storytelling techniques, so they can move their audience to adopt new perspectives and effectively sell ideas, whether in presentations or meetings. To create an engaging training and increase the learning transfer to the participants’ work this workshop will use skills practise and video examples. Each participant will write their own story which they can deliver at work.

This workshop is targeted for managers and leaders of an organisation; attendees will be from a background where there is constant change in their organisation, and having to lead a team through transitions and transformations. Typically 'Change' is due to reacting to business/external changes, and often leads to a 'VUCA' environment, that is volatile, uncertain, complex and ambiguous. Leading self, team and organisation through VUCA requires a distinct set of skills & mindset, where this workshop will provide managers and leaders a set of toolkits that they can apply immediately back in the workplace. This workshop is a objective yet pragmatic, which requires delegates to assess, apply and reflect through a series of case studies. This workshop has been designed specifically for leaders of teams/organisations or those running transition/transformation projects.