Details

Jul 24: B2B vs. B2C Marketing: How to Reach Your Audience Online

B2B vs. B2C Marketing Seminar: 

How to Reach Your Audience Online


Overview

With WeChat, Weibo, Baidu, Toutiao and many more, are you overwhelmed by all the available digital channels in China?

Meanwhile, there are massive differences between B2C vs B2B marketing strategies. To pick the right platform for your business and develop a winning digital marketing campaign in China seems like a harder task.

If you have some understanding of China digital marketing but are not yet fully informed, this event is for you. In this seminar, our speakers from Westwin will give you the most up to date knowledge and pro marketing tips applying to B2B & B2C businesses.

 

You'll learn...

※ What digital platforms give you the most marketing traction in China

※ How to create relevant content on social media for your B2B/B2C businesses

※ Tips to use Chinese search engine to convert prospects and lead into buying customers

※ Best practices for social advertising campaign on WeChat & Weibo

 

Moreover, you will also have a unique opportunity to ask as many questions as you wish leveraging their combined 10 years’ experience in China Digital marketing.


Topic&Speakers


Topic1:

 Best Practices for B2C Marketing & Engagement on Social Media

※  WeChat: how to increase your brand awareness

※  Weibo: how to interact and convert your online followers

※  Social Ads: powerful and dynamic tools to boost presence and engagement.


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■ Yujun Shao

Client Success Manager, Westwin

Yujun Shao is the Client Success Manager lead at Westwin (formerly Microsoft Online), a leading cross-border marketing solution company in China.

Yujun - a Penn State communication bachelor, is a practical expert on adapting local cultures in China with Western values. She spent the last eight years in United States and gained tons of experiences helping global clients succeeding in digital marketing. After joining Westwin, Yujun has led client marketing programs for Lady M, Ultra, Udacity, Express VPN and more.

Ask Yujun anything about website localization, creative campaign, SEM, SEO, social media, KOL promotion, leads generation and more.


Topic 2: 

How to Get More B2B Leads through Baidu & WeChat

※  Generate quality traffic through China search engine (Baidu, 360 & More)

※  Optimize your WeChat Official Account for communication and lead gen

※  Other B2B Channel you can advertise on (Toutiao, Industry forums, etc.)

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■ Lu Jin - Senior Sales Manager, Westwin

Lu Jin is the Senior Sales Manager at Westwin. With years of digital sales experience, she is an expert in China market solutions. Some of her clients through the years include Macy’s, Nestle, Porsche, Pearson, Ultra and more.

Before joining Westwin, Lu spent 7 years in USA and graduated from University of Iowa, majored in Communication Studies. Lu loves to share her experience in lead generations, Search Engine & Social Media marketing, KOL promotions and more.


Topic 3: 

Content Connect to the New Second Generation

※  Definition and Description of New Second Generation.

※  Second generation’s behavior and content preferences analyzing

※  Case study and Tools

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■ Ian Lu

Partner,KAID PR


Ian Lu,7-year experience of Marketing and Advertising. Previously worked in CVTE Electronic Group( Stock Code:002841) Marketing Department and WPP-Mindshare,OMG-OMD and local 4A agency UMCG, Positioned at Account Director and Digital Director.

Clients served: CHOW-SANGSANG, WATSONS, INFINITUS, XIWANG GROUP, CGB BANK, LIBY GROUP, GUAGNDONG TELECOM, OVERSEAS CHINESE TOWN GROUP.

Agenda

14:00-14:30 Registration

14:30-15:00 Presentation 1

15:05-15:35 Presentation 2

15:40-16:10 Presentation 3

16:10-16:30 Q&A

16:35  Event ends

Details

Date: Tuesday, 24th July, 2018 

Time: 14:00-16:30 (Registration starts at  14:00) 

Language: English

Price: Free for Members 

          RMB 300 for Non-Members 

Venue: The British Centre, 22/F, Guangzhou  International Finance Centre, 

No.5 Zhujiang Xi Road, Tianhe District, Guangzhou 

广州市珠江新城珠江西路5号广州国际金融中心22层英国中心

Registration:please scan the QR Code below 扫描二维码进行报名↓↓↓


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Terms & Conditions:

1. Due to strict security in the British Centre, ID card/passport number needs to be  provided in advance.

由于英国中心安保需要,请预先提供身份证或护照信息

2. There  is limited seating will be provided so to ensure your attendance we  encourage advance online registration and payment for the  event. We cannot guarantee entry to anyone not registered in  advance.

由于活动名额有限,我们鼓励你提前在线注册并支付以保证你的席位。我们对于没有提前支付的人员,不能保证活动名额。


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