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Mar 29/30: Effectively Use Social Media and Search Engine in Your School Marketing

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15:00-17:30, 29th Mar, Guangzhou

15:00-17:30, 30th Mar, Shenzhen

Britcham Member Companies Only


Overview

Traditionally, branding and performance marketing are two different things. Entering 2018, the new trend is to mix the two into a one-stop solution by utilizing social media. In China, Social media platforms like WeChat and Weibo are powerful digital tools: they can not only help your school to increase brand image, but also attract more students/parents to sign up within social platforms. 


Also schools recruit students from both online and offline efforts, however the information students/parents find from search engine will have huge impact on their decision-making process.


In this speech, our speakers will explain all the effective ways to increase school enrolment on WeChat & Weibo and talk about the importance of Chinese search engine for your institution and what are the best practices you can do with search engine to maximize results.


Contents


Agenda

Time

Content

15:00-15:30

Registration

15:30-15:40

Opening Speech

15:40-16:10

Presentation by  Emily Yaoli

WeChat & Weibo: How to Increase Your School’s Enrolment  & More in 2018

•  Effective ways to increase school enrolment on WeChat & Weibo

16:10-16:40

Presentation by Yujun Shao

How Can Chinese Search Engines Help Your  School’s Marketing?

•  Why it is necessary for international schools to  get on Chinese search engine

•  3 important details while setting up your campaign

•  Key metrics to look at to improve performance

16:40-17:25

Open Discussion and Q&A

17:30

Event Ends


Speaker

■ Emily Yaoli - Account Manager, Westwin

Emily graduated from Union College with a major in Managerial Economics and now she is one of the most experienced Account Manager in Westwin. 


Emily is always passionate about Performance Marketing, Social Media Marketing, KOL marketing and more. With experience of working with Alibaba, Netease and C-trip, Emily understands brand's marketing needs and knows the latest trends of China marketing strategies.

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■ Yujun Shao - Client Success Manager, Westwin  


Yujun Shao is the Client Success Manager lead at Westwin (formerly Microsoft Online), a leading cross-border marketing solution company in China. 

Yujun - a Penn State communication bachelor, is a practical expert on adapting local cultures in China with Western values. She spent the last eight years in United States and gained tons of experiences helping global clients succeeding in digital marketing. After joining Westwin, Yujun has led client marketing programs for Lady M, Ultra, Udacity, Express VPN and more.

Ask Yujun anything about website localization, creative campaign, SEM, SEO, social media, KOL promotion, leads generation and more.

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Venue Sponsored by:



Shenzhen Merchiston  International Education Limited

深圳曼彻斯顿国际教育有限公司


Event Details

Programme


* Open to all Britcham Member Companies only.

** Please note that this event is specific to our Education Working Group and accordingly has an education-related theme.  Attendees are respectively expected to only contribute experience and input relevant to the education sector.



Guangzhou  Session

Shenzhen  Session

Date

Thursday, 29th March

Friday, 30th March

Time

15:00-17:30

15:00-17:30

Language

English

English

Price

Free of Charge.

Britcham Member Companies Only.

Free of Charge.

Britcham Member Companies Only.

Venue

Room NM, Level 32, Agile Center, 26 Huaxia Road, Zhujiang New Town,Tianhe, Guangzhou

广州市天河区珠江新城华夏路26号 雅居乐中心32楼 NM室

Room Los Angeles, 7/F of  Marco Polo Shenzhen, Fuhua 1st Road, Futian District, Shenzhen

深圳市福田区福华一路马哥孛罗好日子酒店

7楼洛杉矶厅

Registration

Email annabelle.li@britchamgd.com

or call at 020-83315013 ext. 607

Email lesley.li@britchamgd.com

or call at 0755-82931586

* Registration   / Cancellations should be made 24 hours in advance.


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