15:00-17:30, 29th Mar, Guangzhou
15:00-17:30, 30th Mar, Shenzhen
Britcham Member Companies Only
Traditionally, branding and performance marketing are two different things. Entering 2018, the new trend is to mix the two into a one-stop solution by utilizing social media. In China, Social media platforms like WeChat and Weibo are powerful digital tools: they can not only help your school to increase brand image, but also attract more students/parents to sign up within social platforms.
Also schools recruit students from both online and offline efforts, however the information students/parents find from search engine will have huge impact on their decision-making process.
In this speech, our speakers will explain all the effective ways to increase school enrolment on WeChat & Weibo and talk about the importance of Chinese search engine for your institution and what are the best practices you can do with search engine to maximize results.
Time | Content |
15:00-15:30 | Registration |
15:30-15:40 | Opening Speech |
15:40-16:10 | Presentation by Emily Yaoli WeChat & Weibo: How to Increase Your School’s Enrolment & More in 2018 • Effective ways to increase school enrolment on WeChat & Weibo |
16:10-16:40 | Presentation by Yujun Shao How Can Chinese Search Engines Help Your School’s Marketing? • Why it is necessary for international schools to get on Chinese search engine • 3 important details while setting up your campaign • Key metrics to look at to improve performance |
16:40-17:25 | Open Discussion and Q&A |
17:30 | Event Ends |
■ Emily Yaoli - Account Manager, Westwin
Emily graduated from Union College with a major in Managerial Economics and now she is one of the most experienced Account Manager in Westwin.
Emily is always passionate about Performance Marketing, Social Media Marketing, KOL marketing and more. With experience of working with Alibaba, Netease and C-trip, Emily understands brand's marketing needs and knows the latest trends of China marketing strategies.
■ Yujun Shao - Client
Success
Manager, Westwin
Yujun Shao is the Client Success Manager lead at Westwin (formerly Microsoft Online), a leading cross-border marketing solution company in China.
Yujun - a Penn State communication bachelor, is a practical expert on adapting local cultures in China with Western values. She spent the last eight years in United States and gained tons of experiences helping global clients succeeding in digital marketing. After joining Westwin, Yujun has led client marketing programs for Lady M, Ultra, Udacity, Express VPN and more.
Ask Yujun anything about website localization, creative campaign, SEM, SEO, social media, KOL promotion, leads generation and more.
Venue Sponsored by:
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| Shenzhen Merchiston International Education Limited 深圳曼彻斯顿国际教育有限公司 |
Programme
* Open to all Britcham Member Companies only.
** Please note that this event is specific to our Education Working Group and accordingly has an education-related theme. Attendees are respectively expected to only contribute experience and input relevant to the education sector.
| Guangzhou Session | Shenzhen Session |
Date | Thursday, 29th March | Friday, 30th March |
Time | 15:00-17:30 | 15:00-17:30 |
Language | English | English |
Price | Free of Charge. Britcham Member Companies Only. | Free of Charge. Britcham Member Companies Only. |
Venue | Room NM, Level 32, Agile Center, 26 Huaxia Road, Zhujiang New Town,Tianhe, Guangzhou 广州市天河区珠江新城华夏路26号 雅居乐中心32楼 NM室 | Room Los Angeles, 7/F of Marco Polo Shenzhen, Fuhua 1st Road, Futian District, Shenzhen 深圳市福田区福华一路马哥孛罗好日子酒店 7楼洛杉矶厅 |
Registration | Email annabelle.li@britchamgd.com or call at 020-83315013 ext. 607 | Email lesley.li@britchamgd.com or call at 0755-82931586 |
* Registration / Cancellations should be made 24 hours in advance.
