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Date: 13th September 2017 Time: 14:30-17:00 Venue: Salon 5, 3/F Grand Hyatt Guangzhou, 12 Zhujiang West Road, Pearl River New City, Tianhe District, Guangzhou ¹ãÖÝÊÐÌìºÓÇøÖ齭гÇÖé½­Î÷·12ºÅ¹ãÖݸ»Á¦¾ý?‚´ó¾Æµê3Â¥Salon 5 Charge: RMB 200 for Members / RMB 300 for Non-Members Reservation: britchamteam@britchamgd.com

  Overview

35% of China¡¯s daily mobile usage is  being spent on WeChat. As the  world¡¯s fastest growing social media  platform and the primary link  between brands and consumers, WeChat  is continuing to develop into a  marketing powerhouse with 938  million active users today. In 2016,  consumers spent a massive US$1.2  trillion through WeChat and all  trends show that WeChat Pay will  soon become the number one mobile  payment channel in China. So what  does WeChat really mean for  international corporations in  2017/18? Britcham has cordially  invited Ms. Alan Ma, Head of Ruder  Finn Innovation Studio China to  explain the opportunities that  Wechat presents for your business,  in addition to how you can take full  advantage of it.

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Britcham has also invited Mr. Jing  Li, Director of PR Newswire China  Business Development Department, who  will be talking about how to  evaluate social data in order to  master a business¡¯s social media  performance, as well as how to  create quality content which can be  distributed through different media  channels.

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 Content

This seminar  highlights:

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1. Highlight how businesses can capitalise on the WeChat  opportunity

2. Define what a smart WeChat strategy looks like

3. Review lessons learned from recent client case  studies

4. Provide a roadmap for success.

5. How content is shared in social media channels

6. How companies evaluate their social media performance  in China

7. Major application for social media data.

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Agenda:

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  Speakers

1. Jing Li - Director of PRN China Business Development Department Project Principal Chief Analyst, PR Newswire

   Responsible for the development and management of media monitoring products and consulting services for important clients.

   Before joining PRN, Jing worked in the branding and marketing departments of several well-known manufacturing enterprises, as well as consultancies including Pacific Epoch Investment Advisory Ltd and CIC. He has also previously forecasted the revenue of Alibaba for 9 consecutive quarters with an accuracy of 98%, and has participated in major media monitoring projects such as the Nike Olympic Project. Jing has a unique understanding and experience of market integrated communications; media channel expansion and corporate strategy planning.

2. Alan Ma - Head of Ruder Finn Innovation Studios China

   Ms. Ma is a senior marketing and communication professional with 15-years of solid experience in both agency & in-house positions across all marketing communications functions in various industries, specializing in strategic marketing & communication, stakeholder engagement, digital communication and CSR.  Aside from her expertise in communication, Ms. Ma has been actively involved in training programs for reputable companies such as Lenovo, Nokia, Oracle, Samsung, Symantec and Tencent, among others.

   Prior to joining RFI in July 2016, Ms. Ma was the practice lead for the Technology Practice of Edelman China since 2014.  Prior to re-joining Edelman, Ms. Ma was the Marketing Head for King & Wood Mallesons, one of the world¡¯s leading law firms. During her tenure, she was in charge of the firm¡¯s overall business development, marketing communications, e-marketing & client insight functions. Prior to this position, she held the roles as the Marketing Manager for British Standards Institution Greater China region and Marketing Manager for Motorola¡¯s Enterprise Mobility business Greater China region. In both companies, she was accountable for the organization¡¯s overall marketing communication & BD strategy and implementation including branding, PR & corporate communication, product marketing, e-marketing, channel marketing, tele-marketing. She was also involved in sales operation on a daily basis.

Registration

Reserve your seat via britchamteam@britchamgd.com or call (020) 8331 5013

* Payment shall be made by cash at the door.      

* Registration / Cancellations should be made 24 hours in advance.