Senior Marketing Associate, Eeast And North China - Dezan Shira & Associates 协力管理咨询有限公司

SENIOR MARKETING ASSOCIATE, EAST AND NORTH CHINA

Location: Shanghai / Beijing

About the company

Dezan Shira & Associates (DSA) is a specialist foreign direct investment practice with a pan-Asia presence.  DSA has grown into one of Asia's most versatile full-service consultancies, primarily providing market entry, legal, tax, accounting, HR and operational advisory to international corporate investors, from our more than 28 offices across Mainland China, Hong Kong, Vietnam, Singapore, Indonesia and India.  DSA’s subsidiary Asia Briefing (AB), publishes business news and analysis in the form of articles and magazines which are regionally focused through its sub-brands, China Briefing, Vietnam Briefing, ASEAN Briefing, India Briefing and others.

Job description

Reporting to Group Marketing management  and working closely with our International Business Advisory and technical teams, this role coordinates the planning and execution of brand-consistent promotional campaigns that contribute to and leverage Dezan Shira & Associates’ (DSA’s) ever-advancing mixed medium group marketing tools and capabilities, across multiple channels in order to enhance and grow our brand value and image, our readership and event engagement, and our partner eco-system, as well as contribute to lead generation. Your primary market is the East and North China regions (SH, BJ, and other cities), and will also carry select business lines / international desk markets as secondary focuses.

If you have relevant marketing and business development experience, and are motivated to help us with building brand value, awareness, audiences, lead development and engagement in East and North China, then we look forward to speaking with you!

Key duties/responsibilities:

Market and Campaign Responsibilities:

• Plan and      execute an ongoing pipeline of campaigns for your regions and business      lines, in tandem with group marketing and others, to grow awareness,      audiences, value, and leads;

• Leverage      social media, email, events, video and other channels effectively to      promote our news briefings and thought leadership in relation to foreign      investment and operations in China;

• Execute an      active ongoing calendar of online and offline events and short video media      featuring our experts, knowledge and advisory services - including from      concept to final production and hosting;

• Conceptualize      and coordinate design and digital requests with internal teams, to create      effective collateral for your distributions, including EDM’s, brochures,      social posts, case study materials, etc.;

• Respond to      media enquiries and help to coordinate interview requests across the firm;

• Provide      regular campaign and monthly activity and performance reports;

• Organize and      grow Dezan Shira’s and Asia Briefing’s print and digital publications      distribution channels in your market, including stock take management of      all printed materials.

• Actively      liaise and collaborate with other DSA marketing, editorial, business      development and business line professionals, on internal and external      projects.

Relationship Management:

• Develop a      media, events, and business organization partnership network for your      markets;

• Collaborate      systematically with other marketers to drive relationships development and      activity with partners such as, chambers of commerce, trade organizations,      consulates, service providers, etc.;

• Actively      represent Dezan Shira and Asia Briefing in the business community at      networking events to build new connections for the firm, create awareness      and identify potential partners and clients;

• Maintain      records of leads, partners, subscribers, and campaign activities for your      market in CRM.

General Role Responsibilities:

• Regularly      share ideas, topics and suggestions between marketing, editorial and      business teams, to help promote and align thought leadership with      practical realities and local insights;

• Develop and      maintain a business understanding DSA services; Keep abreast of DSA’s      latest publications every day to continually enhance your knowledge;

• Drive      multiple tasks efficiently with strong time management to meet quality and      timeline goals.

• Contribute      to DSA and Asia Briefing weekly and monthly marketing meetings;

• Contribute      to recruiting and supervising interns, to assist on projects, research and      routine tasks;

• Contribute      to group marketing projects as required from time to time.

Skills & experience

You possess:

• Strong      marketing awareness and initiative, with an understanding of running      campaigns;

• Solid      understanding of content marketing - digital, events and direct marketing

• Knowledge      and interest in professional services, eg: market entry, legal, tax,      finance, HR, IT;

• Good      presentation skills to use when representing a company, or pitch marketing      proposals / ideas.

• A track      record of developing business and partner relationships.

• Ability to      multi-task and work independently under deadline

• Willingness      to travel in the region

• Works very      effectively across cultures and with different teams;

Basic Requirements

• 3-6 years’      experience in B2B marketing, media, or PR (professional services sector is      desirable).

• A Bachelor’s      degree in marketing, communications, journalism, or a related field      preferred

• Must      currently be resident in the country of the open position, preferably in      the city of hire.

• Native or      Fluent Business English, with excellent communication skills; Mandarin is      an asset.

• Competence      with Microsoft Office and CRM; Other marketing software may be a plus.

The position is ideal for individuals that seek to work in a positive, constructive, creative and often entrepreneurial B2B environment.

How to apply

Dezan Shira is committed to maintaining a diverse work environment. All applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, or age. Dezan Shira is proud to be an equal opportunity employer.

Applications should include a cover letter that does not exceed 300 words (please indicate dates of availability and salary expectations) and a CV that does not exceed two pages. Shortlisted candidates will be asked to provide a writing sample and complete a short writing exercise.

If you are interested in this position, please login and apply or write to hr@asiabriefing.com

CAMPAIGN MARKETING SENIOR ASSOCIATE (B2B) 

Location: Any of Asia locations of Dezan Shira & Associates, preferably in Shanghai

About the company

Dezan Shira & Associates (DSA) is a specialist foreign direct investment practice with a pan-Asia presence.  DSA has grown into one of Asia's most versatile full-service consultancies, primarily providing market entry, legal, tax, accounting, HR and operational advisory to international corporate investors, from our more than 28 offices across Mainland China, Hong Kong, Vietnam, Singapore, Indonesia and India.  DSA’s subsidiary Asia Briefing (AB), publishes business news and analysis in the form of articles and magazines which are regionally focused through its sub-brands, China Briefing, Vietnam Briefing, ASEAN Briefing, India Briefing and others.

Job description

Based in any of Asia locations, and reporting to group marketing management, this role will play a central role in helping to plan, coordinate and execute the campaign mixes for Dezan Shira and Asia Briefing (including aspects of creative, EDM, social, PR). By working closely with stakeholders in marketing and across the business organization, this person will help marketing ensure that campaigns are high performing, and on-brand, -topic and -target, in terms of building brand value, awareness, knowledge of our services, and growth in terms of engagement and measurable conversion.

Key duties/responsibilities:

Group Campaigns:

· Lead an independent quarterly campaign pipeline, which organizes and hosts on/offline speaking events, written promotional activities, and short media productions which feature services and advisory experts.

· Help drive our group-wide campaign calendar (crafted from trends, demand, and seasonal mixes) to outperform brand value, channel audiences, and lead-gen growth benchmarks, across our markets and service lines.

· Develop and present winning campaign briefs that address key goals, timelines, budgets, target audiences, themes, messaging, activities, calls to action, proof points and targeted conversion.

· Help to project manage the group’s campaigns to success with regular reports and presentation updates.

· Monitor competitive and client trends to help identify new firm-aligned areas of demand, pain points, channels and methods, which the firm should consider incorporating into its campaigns and initiatives.

· Work closely with stakeholders internally, (market teams, service lines, digital, web dev; design; editorial resource teams), and externally (chambers; consulates; media / referral partners; press; clients; others).

Group Partner and Media:

· Collaboratively help drive and expand partner relationship engagement with chambers of commerce, trade organizations, embassies & consulates, service providers, and other relevant organizations.

· Participate in leading systematic outreach campaigns which target chambers of commerce, trade organizations, embassy & consulates, service providers, and other relevant organizations all year long.

· Represent DSA and AB marketing interests at networking events to develop presence, leads and partners.

Market and Service Teams:

· Assist market teams with their campaigns, schedules, activities, and marcoms, from concept to execution, to help maximize their quality and effectiveness.

· Help drive performance across group marketing, in terms of KPI achievement for events, attendees, media and partner activity, audience building, and lead generation.

· Act as a liaison and point of information exchange and synchronization between teams and markets to build awareness, knowledge and value; Participate in group, regional marketing, and regular office’s regional meetings.

· Lead one or more of the group’s markets and service lines, independently.

General Role Responsibilities

· Set an example for other marketers to follow; Regularly suggest ideas across marketing, editorial and business teams to help align promo ideas, concepts, knowledge, and sensible planning considerations.

· Contribute to DSA and Asia Briefing weekly and monthly marketing meetings.

· Provide regular cross-skills training and support to other teams.

· Make individual contributions by representing the firm at events, towards developing clients, partners, and stakeholder relationship opportunities.

· Build a strong knowledge of Dezan Shira’s expertise and services capabilities, and Asia Briefing’s editorial content – and maintain it daily.

· Maintain updated CRM records, for leads, audience / subscribers, events, attendees, partners, journalists and other contacts, including relationship communications and activities.

Skills & experience

· 4 - 6 years’ experience in B2B marketing, media or PR capacity, preferably in professional services.

· A Bachelor’s degree in marketing, communications, journalism, or a related field preferred.

· Native or Business Fluent English with excellent written and spoken communication skills is a must.

· Good capabilities with Microsoft Office, CRM and other marketing software.

· Good campaign plan-to-KPI capabilities (on-brand, segment/audience, mediums/channels, targeted CTA).

· Great marketing awareness with strong organization, as well as good creative writing, visual and digital capabilities.

· Willingness to travel up to 25%.

· Must currently be resident in a country and with valid work eligibility in one of our Asia locations.

How to apply

Dezan Shira is committed to maintaining a diverse work environment. All applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, or age. Dezan Shira is proud to be an equal opportunity employer.

Applications should include a cover letter that does not exceed 300 words (please indicate dates of availability and salary expectations) and a CV that does not exceed two pages. Shortlisted candidates will be asked to provide a writing sample and complete a short writing exercise.

Please send your CV to hr@asiabriefing.com if you are interested in this post, and indicate "source from BritCham Guangdong".

如感兴趣，请尽快投递个人简历至以下邮箱：

hr@asiabriefing.com

投递简历时请注明“来源于广东英国商会”。