中外业界精英领袖齐聚羊城，共商大湾区未来发展机遇 —— 广东英国商会主办《2021年大湾区行业发展趋势展望研讨会》圆满落幕

The Greater Bay Area Industrial Outlook 2021

2021 年大湾区行业发展趋势展望研讨会

We are delighted to report “The Greater Bay Area Industrial Outlook” was successfully hosted by The British Chamber of Commerce Guangdong on 22nd January.  We were delighted to welcome over 100 senior business leaders at the Crowne Plaza Hotel for this half day event.

1 月 22 日下午，由广东英国商会主办的《2021年大湾区行业发展趋势展望研讨会》（下文简称“研讨会”）在广州顺利召开。本次活动是广东英国商会在 2021 年开年举办的首场旗舰活动，邀请了近百名来自中英政府及协会代表、商业领袖及企业高管共探大湾区商机。

We wish to give our special thanks to our wonderful speakers and VIP guests from British Consulate-General Guangzhou, Guangzhou Municipal Bureau of Commerce, CCPIT Guangdong, Guangdong Cross border E-Commerce Association and many other partnering organizations.

我们特别感谢广东英国商会主席、英国驻广州总领事馆等领使馆官员、及来自广东省贸促会、广东省促进企业投资协会、广州市商务局等本土政府机构等机构的领导和来宾。

The Greater Bay Area industry is a frequently discussed topic. The British Chamber of Commerce Guangdong and its associated members have a rich history and deep interest in the GBA/UK business in a multitude of areas including foreign investment, tax and finance, marketing, supply chain, real estate and other innovation opportunities.

广东英国商会成立于 1996 年，致力于推动中英经贸往来，是粤港澳大湾区最活跃、最具影响力的商会之一。立足广深两地，为来自大湾区其他城市及英国的企业和个人会员提供商业服务。近年来，广东英国商会积极响应“发展粤港澳大湾区”的倡议，凭借在本土长期坚实的商业资源，结合在外商投资、税收、金融、市场营销、供应链管理、房地产等领域与英国方面的深厚渊源与连结。

Our objectives in hosting this event were (i) to provide a platform for members to hear from key industry professionals on their predictions and outlook for the year ahead across a range of industries and sectors, (ii) to add value to you and your business and to better inform business planning decisions and (iii) to increase awareness amongst our members and business community via sharing insights and predictions.

通过举办本次研讨会，为会员企业及相关政府机构等合作方的决策者和管理层提供一个深度交流链接平台，共同挖掘合作机会，扩展业务网络，完善新一年的商业计划。 

Our wonderful host and moderator on the day was Ms. Eman Zou from BritCham Guangdong. 

本次大会主持人由广东英国商会会员服务经理邹媛媛女士担任。邹女士介绍道，全球经济备受新冠疫情冲击之下，英国女王为表彰英商会在疫情期间的重要贡献，发表感谢信以赞扬世界各地英国商会在扶持企业、促进贸易和重建社区等方面所做的重要贡献。

After kicking off the proceedings our BritCham Guangdong's Chairman Mr. Jeremy Sargent OBE delivered a welcome opening speech mentioning:

"I hope this event will help you to contact and interact with the experts from different industries, and expand your business network by meeting with professionals invited by us. More importantly, we hope that the information and insights shared by the keynote speakers of this event will be useful to your business, and we also hope that you will enjoy the group discussion part. Through the group discussion, you can exchanged business insights and information, and get valuable suggestions to help you formulate your business plan for 2021."

随后，广东英国商会的主席赵利民先生（Mr Jeremy Sargent OBE）发表开场致辞表示：“希望这次活动有助于您和行业专家联系和互动，并通过会见来自我们邀请的决策者和专业人员来扩展您的业务网络。更重要的是，我们希望主讲嘉宾分享的信息和见解对您的业务有用，并喜欢我们创新的小组讨论模式。希望通过这样深度的交流给您提供宝贵的商业简介与建议，助力您新一年的业务计划。”

Meanwhile, on behalf of the British chamber of Commerce Guangdong, Mr. Jeremy Sargent OBE welcomed all the guests present, including senior executives of several corporate member companies and representatives from the government and the consulate.

赵利民先生（Mr Jeremy Sargent OBE）代表商会感谢在场所有来宾的出席，表示广东英国商会将继续致力于促进中英经贸交流与合作，并推进英国企业和项目在华南地区的落地与发展。

We were honored to invite Mr. David bull, Director for Regional Affairs Greater Bay Area of British Consulate-General Guangzhou, to deliver the first opening presentation. David shared his five-year living experience in the Greater Bay Area. During these five years, he has always maintained close contact with the British Chamber of Commerce Guangdong and engaged in numerous exchanges and cooperation with local Chinese companies. The British Consulate-General Guangzhou is also a long-term strategic partner of the British Chamber of Commerce Guangdong.  Sharing our resources and achieving win-win cooperation are our consistent goals. David spoke highly of the professionalism of the Britcham team and Britcham activities. He also mentioned that Guangdong Province has the greatest volume of trade with the UK of all Chinese provinces. Trading relations between Guangdong and UK are always close.

英国驻广州总领事馆大湾区事务主管毕伟先生（Mr David Bull）发表讲话并指出：“广东是英国对华贸易中最大的贸易伙伴，贸易关系从始至终非常紧密。”毕伟先生（Mr David Bull）与在场来宾分享他在大湾区生活的五年经历时表示，他始终与广东英国商会保持着紧密的联系，并且与本土的政府和企业也有着广泛的交流与合作；广东英国商会是英国驻广州总领事馆的长期战略伙伴，资源共享、合作共赢是双方一贯的目标。他还肯定并高度赞扬了由广东英国商会的执行经理陈思敏女士带领的商会团队及商会活动的专业性。

In this seminar, five prominent speakers were invited to deliver their own unique observations and opinions regarding the GBA with respect to their respective industries, providing the audience with fruitful knowledge and insightful trends.

本次研讨会邀请了五位行业的领袖作为演讲嘉宾，他们分别从各自的行业角度，对大湾区经济发展发表了他们自己独特的洞察成果，为来宾提供了丰富且实用的行业动态。

Angela Wang 王萌

Ms. Angela Wang, the Executive Chairperson of Guangdong Investment Promotion Association or GDIPA shared her observations that  the Greater Bay Area, compared with other metropolitan cities in China, still has significant potential and strong competitiveness. GBA's advantages not only lie in infrastructure and policies, but more importantly in the accumulated experience and expertise that really defines what good business environment is.

Angela also introduced CDC group, chairperson unit of GDIPA, which is an established integrated service provider for  foreign and domestic  investors investing in China and particularly in GBA. Angela is a UK alumni and GDIPA is a close partner of BritCham Guangdong. 

广东省促进企业投资协会执行会长王萌女士认为，与中国其他都市群相比，粤港澳大湾区仍具有巨大潜力和较强的竞争力。除基础设施和政策优势，更重要的是大湾区拥有一批具有丰富经验和专业知识的各领域专家。好的营商环境应当是由人来创造，感受和定义的。

王萌女士还介绍了协会会长单位——建智集团。该集团是一家为国内外来华、尤其是来粤投资者提供综合服务的知名机构。王萌女士本人是留英校友，广东省企业投资促进协会也是广东英国商会的亲密合作伙伴。

Bob Liao 廖先宝  

Mr. Bob Liao, the president of Pantom Supply Chain Management, combined with his own entrepreneurial experience and the development trend of the Greater Bay Area, concluded that in recent years, the position of logistics supply chain industry has been valued and improved.

Due to the impact of the epidemic, the logistics supply chain industry still needs to be improved, in order to match the grand blueprint of the Greater Bay Area to build a logistics hub. As a new corporate member of the British Chamber of Commerce Guangdong, Mr Liao said: “We are committed to providing professional logistics services and practical suggestions for the British brands and enterprises enter the Chinese market”.

鹏通供应链管理有限公司的董事长廖先宝先生结合自身创业经历及行业观察指出：随着大湾区概念的提出，供应链行业的地位得到了重视与提升。对于物流和供应链行业自身而言的，目前物流硬件与服务势必继续升级和“破圈”，才能匹配得上大湾区打造物流枢纽的宏伟蓝图。作为新加入广东英国商会的企业会员代表，廖先生表示：我们将致力于帮助英国品牌和企业进入中国市场提供专业的物流服务以及实用性的建议。

Bryan Chan 陈厚桥

Mr. Bryan Chan, managing director of Colliers, introduced the sales situation of the office market in Guangzhou to the guests through several sets of data.  From the overall situation of the office market, he analyzed the influence of the government and property developers on the office property market, and pointed out that enterprises should constantly move forward and avoid homogenization through innovation, in order to avoid the trap of market surplus.

高力国际的执行董事陈厚桥先生通过丰富详实的数据分析，为现场来宾介绍了广州商业办公市场的销售行情，并从写字楼的市场的整体情况出发，分析了政府以及地产商对于办公物业的影响。陈厚桥先生指出：“企业要在商业与楼宇经济的运营中不断图推陈出新，通过创新避免同质化，才能走出市场过剩的陷阱。”

Frangelica Liang 梁凤妹

Ms. Frangelica Liang, Managing Director of Ogilvy Group (Guangzhou), introduced the relationship between Ogilvy and the UK, which was founded by David Ogilvy, a British known as the godfather of modern advertising, who also inspired the US TV series called “Mad Men”. Afterwards, Ms Liang recounted the case of branding Perfect Diary to showcase the significance of brand values for brand building, enterprise listing and sustainable operation. From her sharing, we learned about the importance of corporate culture and brand values, and how to build a brand and business from the perspective of goodwill towards others, the community and the world, combining with the characteristics of users. After the epidemic, people's consumption habits have changed, so the companies and brands need to reshape the needs of consumers, target the pain points of users, and plan marketing strategies that create empathy.

奥美集团广州的董事总经理梁凤妹女士在演讲开头介绍了奥美公关与英国的渊源：1948 年英国人 David Ogilvy 大卫·奥格威在美国创立 Ogilvy 奥美。大卫·奥格威先生被誉为现代广告教父，也是美剧《广告狂人》的原型。期间，梁女士分享了奥美广州为完美日记去年做的品牌梳理案例的精粹，以及品牌价值观对品牌打造和企业上市及持续经营的意义。从她的分享，我们了解到企业文化和品牌价值观的重要性，以及如何从对他人、社区和社会善意的角度出发结合用户的特点打造品牌和生意。疫情以后，人们的消费习惯已发生变化，品牌需要重塑消费者的需要，针对用户的痛点，策划打动人心的市场营销战略。

Janet Xu 许晓扬

Ms. Janet Xu, Tax Partner of PricewaterhouseCoopers Consultants (Shenzhen) Limited, Guangzhou Branch, said: "With the development of economy, the economic volume of the Greater Bay Area has reached a considerable scale to a certain extent. However with the emergence of the epidemic, the enterprise's finances are facing challenges and opportunities."

Starting from the tax needs and interests of enterprises in the Greater Bay Area, Ms. Xu analyzed the advantages of the two most popular free trade zones outside the Greater Bay Area: Shanghai Lingang Free Trade Zone and Hainan Free Trade Port in terms of fiscal and tax policies. Proposed new ideas on finance and taxation for multinational enterprises, foreign enterprises and local enterprises in the Greater Bay Area.

普华永道会计师事务所广州分公司的合伙人许晓扬女士发言：随着经济的发展，大湾区的经济体量已经达到了一定程度上可观的规模。随着疫情的出现，使得企业的财务面临一定的挑战及机遇。许女士从大湾区企业的税务方面的需求和利益出发，分析了目前大湾区之外两个最热门的自贸区：上海临港自贸区以及海南自贸区在财税政策方面的特点与优势。为落地大湾区的跨国企业、外资企业及本土企业在财税方面提出新思路。

The speeches were followed by a panel discussion. Our audiences asked lots of probing questions towards the speakers from different perspectives. Questions from the audiences drew deep discussion – lasting for almost a full hour around the speakers' topics.

五位演讲嘉宾们结束了精彩的演说之后，分别带领现场嘉宾组成五个讨论小组，就各自行业领域的发展趋势和痛点进行了深入的探讨。来自不同各行业的与会者从各自行业特点和需求出发，从不同的角度向演讲嘉宾提出了具体有针对性的专业议题。讨论持续了近一个小时。

The afternoon was a huge success and it was great to see so many of our audiences taking inspiration from the panel of speakers, and the conversations and the experience sharing continued long after the event wrapped up at 6pm!

整场活动进行得十分顺利，我们很高兴看到许多的来宾与演讲嘉宾互换商业想法，讨论大湾区未来发展趋势。在活动结束后的很长一段时间里，大家仍然在互相交流。

With Thanks 致谢

This event would not have been possible without the support and involvement of many organisations. The British Chamber of Commerce wishes to thank each and every one of our supporters for helping to ensure our very first “Greater Bay Area Industrial Outlook ”delivered value to our attendees and was overall a great success. As BritCham Guangdong continues to build our network within the local Chinese business community, we encourage more local companies like Pantom and companies with different backgrounds to join our Chamber and to benefit from our GBA-focused initiatives.

未来，广东英国商会除了将继续加强在英国企业和英国商业社群的链接，也欢迎更多像鹏通供应链这样的本土企业以及不同背景的企业加入，加强中英、中外企业彼此的链接，携手打造大湾区经济共同体。

最后，再次感谢本次大会的钻石赞助商鹏通供应链管理有限公司及出席本次大会的所有领导和来宾，期待 2021 年我们在广东英国商会的平台上实现更多的交流与合作！

About Pantom Supply Chain Management

关于鹏通供应链管理有限公司

Pantom Supply Chain was established in Dongguan, Guangdong Province in 2008. Its business covers professional services of international import logistics, customs consultation and planning, supply chain management, providing professional services such as consultation on access policy, design and implementation of supply chain scheme for foreign products entering the Chinese market. As one of the few earliest enterprises specialized in import customs affairs, Pantom has developed five enterprises in the Pearl River Delta and East China Shanghai, with more than 120 employees, which are among the top in the industry. Pantom has over 35,000 clients in China and aboard including Huawei, Tencent, Shell, BMW, Mercedes Benz, Saint Gobain, JD.com, Alibaba, China Aerospace, CSCEC and other Global 500 enterprises and leading companies.

鹏通供应链 2008 年创立于广东东莞，业务涉及国际进口物流、关务咨询与筹划、供应链管理等，为外国产品进入中国市场提供准入政策咨询、供应链方案设计和落地执行等专业服务。作为少数最早从事相关服务的企业，鹏通经过 10 多年的发展和沉淀，目前在珠三角及华东上海共有五家企业，在职人员逾 120 人，企业规模、服务质量和市场美誉度均位列行业前茅。企业客户累计逾 35000 家，其中包括法国圣戈班、华为、腾讯、壳牌、宝马、奔驰、京东、阿里、中国航天、中国建筑等世界及中国 500 强企业及龙头企业。