文章
  • 文章
  • 产品
  • 论坛
  • 商铺
  • 视频
Search
Home >> Event Reviews >>BritCham Event Reviews >> Content Marketing vs. Performance Marketing
Details

Content Marketing vs. Performance Marketing

Marketing Seminar:

Content Marketing vs. Performance Marketing


On 26th July, British Chamber of Commerce Guangdong successfully held a marketing seminar: Content Marketing vs. Performance Marketing at British Center, Guangzhou and welcomed over 30 senior marketers.

We were honoured to have Emily Yao, Content Manager of Westwin, to introduce the reasons to use content marketing. She brought with us the challenges facing content marketing, the values of using this marketing strategy and provided us the solutions and methodologies to successfully implement content marketing strategy in Chinese market.

微信图片_20200108104756.jpg

In the second section of the seminar, Lu Jin, Senior Sales Manager at Westwin, discussed why performance marketing is needed. During her speech, she helped us to walk through the status quo of performance marketing in Chinese market. She also provided us the key steps to realize performance marketing.

微信图片_20200108105007.jpg

The speeches were followed by a Q&A. The audience asked lots of probing questions towards the speakers from perspectives their struggles in implementing performance marketing and how to improve engagements in a Wechat group chat. The view sharing continued long after the event finished.

The night was a huge success and it was great to see so many of our marketers enjoying and making new friends, and the conversations and networking continued long after the event finished!


Contact Us
More

Tel: +86(20) 8331 5013 ext. 602

Email: admin@britchamgd.com

Guangzhou Office

Room 2201B, 22/F, Guangzhou International Finance Centre,

No. 5 Zhujiang Xi Road, Tianhe District, Guangzhou 

广州市天河区珠江西路5号广州国际金融中心222201B

Shenzhen Office

33/F, Building C, Galaxy WORLD, No.1 Yabao Road, 

Longgang District, Shenzhen 

深圳市龙岗区雅宝路1号星河WORLDC栋33层



Subscribe 订阅
More
Name: *

Name 姓名

Company: *

Company 公司

Position: *

Job Position

Email: *

Email 邮箱

Partners
More

   DIT.jpg   china-consulate-pms.bmp  China-PRNewsire_Logo_PRINT_Blue.png

Supporting Members
More

supporting members

Joining the Dots
- Connect
- Promote
- Share

Telephone
Feedback
E-MAIL
Contact Us:
020 8331 5013
No content
Word 500(limit 500 Character)
Technical Support: 本站由 “炎汉建站” 提供搭建 | Admin Login