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July 26: Modern Digital Marketer: Content Marketing vs. Performance Marketing

Key Information 


Date: Fri. 26th July 7月26日 星期五

Time: 14:00 - 17:00

Location: Guangzhou 广州

Language 语言: English 英文

Price: Member RMB 100 / Non-member RMB 300


Modern Digital Marketer: Content Marketing vs. Performance Marketing



Background 研讨会介绍


Every foreign brand is looking for growth and differentiation in China. Increasing sales and growing brand popularity at the same time may sound too good to be true, however it is possible and can. Achieved through investments in both content marketing and performance marketing.


每一个外国品牌都在寻求在中国市场的增长和差异化。在增加销售额的同时增加品牌知名度听起来似乎难以置信,但通过提升内容营销和绩效营销,这一切都可以实现。


Which strategies should your business be using and where should you start?


您的企业应该采用哪种策略?您应该从哪里起步?


The British Chamber of Commerce Guangdong is delighted to invite Westwin, an expert in marketing to help you curate a perfect marketing strategy in China, whether through content marketing or performance marketing.


广东英国商会诚邀市场营销专家Westwin帮助您通过内容营销或绩效营销制定完美的国内营销策略。




Content 学习内容


In this session, you shall learn:

  • How to develop content strategy on WeChat & Weibo

  • How to produce content that followers like to share

  • Use KOL’s to generate content that drive sales

  • Optimize search engine advertising campaign to boost conversion


在本课程中,您将学习:

  • 如何针对微信和微博上制定内容策略

  • 如何制作受粉丝欢迎的内容

  • 利用KOL生成促进销售的内容

  • 优化搜索引擎广告活动以提升转化率



 Agenda 议程 


14:00-14:30 Registration & Networking

14:30-15:40 Presentation

15:40-16:00 Break

16:00-16:20 Q&A

16:20-16:50 Networking

16:50 Event ends


14:00-14:30 签到与自由交流

14:30-15:40 嘉宾分享

15:40-16:00 茶歇

16:00-16:20 问答环节

16:20-16:50 自由交流

16:50 活动结束



 Speakers 分享嘉宾 



Emily Yao

Content Manager at Westwin


Emily Yao is the Content Manager at Westwin, where she specializes in social media content promotion and execution.


Emily has spent 7 years overseas study in America and University of Manchester, UK with a focus in Marketing. She worked for DeepBrain Chain and Sohu before joining Westwin and has a passion in developing digital marketing strategies to drive and monitor content marketing effectiveness. 

Emily Yao

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Lu Jin

Senior Sales Manager at Westwin


Lu Jin is the Senior Sales Manager at Westwin. With years of digital sales experience, she is an expert in China market solutions. Some of her clients through the years include Macy’s, Nestle, Porsche, Pearson, Ultra and more.


Before joining Westwin, Lu spent 7 years in USA and graduated from University of Iowa, majored in Communication Studies. Lu loves to share her experience in lead generations, Search Engine & Social Media marketing, KOL promotions and more.

Lu Jin

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 Event Details 活动信息 


Date 日期: Fri. 26th July 7月26日 星期五

Time 时间: 14:00-17:00

Language: English 英文

Venue: 22F, International Finance Centre, No. 5 Zhujiang Xi Road, Tianhe District, Guangzhou

地点:广州市天河区珠江西路5号广州国际金融中心22层英国中心

PriceMember RMB100, Non-member RMB 300

票价:会员价100元,非会员价300元



 Registration 活动报名


Reserve your seat by scanning the below QR code.

请扫描下方二维码直接报名。


registration




 Notice 注意事项 


Due to the strict security rule in British Centre, please bring the original ID card or passport for security check. (please note that hard copy or work permit is not allowed).


由于英国领馆安保条例,请你携带有效身份证原件或者护照原件以作身份核验(不接受任何复印件或者work permit)。



Written receipt will be provided ONLY.

活动仅提供手写收据。


Refund is not acceptable at this event, please confirm your participation before registration to avoid unnecessary cost.

本次活动不退款,请在报名前确认您能出席活动以避免不必要的损失。


For any enquiries, please contact Miss Chen via events@britchamgd.com or call020-83315013 ext. 607.

如有任何咨询,请联系陈小姐 events@britchamgd.com 或者致电020-83315013转607 


Scan QR Code to Follow BritCham

扫描二维码,关注广东英国商会




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