Details

Sep 6: B2B vs. B2C Marketing Seminar: How to Reach Your Audience Online

B2B vs. B2C Marketing Session: 

How to Reach Your Audience Online


Overview

With WeChat, Weibo, Baidu, Toutiao and many more, are you overwhelmed by all the available digital channels in China?

Meanwhile, there are massive differences between B2C vs B2B marketing strategies. To pick the right platform for your business and develop a winning digital marketing campaign in China seems like a harder task.

If you have some understanding of China digital marketing but are not yet fully informed, this event is for you. In this seminar, our speakers from Westwin will give you the most up to date knowledge and pro marketing tips applying to B2B & B2C businesses.

 

You'll learn...

※ What digital platforms give you the most marketing traction in China

※ How to create relevant content on social media for your B2B/B2C businesses

※ Tips to use Chinese search engine to convert prospects and lead into buying customers

※ Best practices for social advertising campaign on WeChat & Weibo

 

Moreover, you will also have a unique opportunity to ask as many questions as you wish leveraging their combined 10 years’ experience in China Digital marketing.

Event Supporter:

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Topic&Speakers

Topic1:

 Best Practices for B2C Marketing & Engagement on Social Media

※  WeChat: how to increase your brand awareness

※  Weibo: how to interact and convert your online followers

※  Social Ads: powerful and dynamic tools to boost presence and engagement.

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■ Yujun Shao

Client Success Manager, Westwin

Yujun Shao is the Client Success Manager lead at Westwin (formerly Microsoft Online), a leading cross-border marketing solution company in China.

Yujun - a Penn State communication bachelor, is a practical expert on adapting local cultures in China with Western values. She spent the last eight years in United States and gained tons of experiences helping global clients succeeding in digital marketing. After joining Westwin, Yujun has led client marketing programs for Lady M, Ultra, Udacity, Express VPN and more.

Ask Yujun anything about website localization, creative campaign, SEM, SEO, social media, KOL promotion, leads generation and more.


Topic 2: 

How to Get More B2B Leads through Baidu & WeChat

※  Generate quality traffic through China search engine (Baidu, 360 & More)

※  Optimize your WeChat Official Account for communication and lead gen

※  Other B2B Channel you can advertise on (Toutiao, Industry forums, etc.)

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■ Larry You

Marketing Manager , Westwin

“Larry originally ventured from the west to get his master degree from Saint Joseph’s University in Philadelphia, USA. An early social media pioneer, Larry has more than 5 years of experience, and a track record of helping brands and businesses develop successful digital marketing strategies.

Now Larry works as a Marketing Manager of Westwin, where he’s been leading marketing projects such as Westwin Live Marketing Seminar, Westwin’s new website launch and, most recently, 2018 China Cross-Border Consumption Report.”


Note:

If you have any question regarding digital marketing, please send it to events@britchamgd.com by 31st August and our speakers will solve them during the event.

如果您有任何关于数字营销的问题希望在此次研讨会上提出,请在8月31日前把问题发送到events@britchamgd.com 的邮箱

Agenda

14:30-15:00 Registration

15:00-15:25 Presentation 1

15:30-15:55 Presentation 2

16:00-16:30 Panel discussion and Q&A

16:30  Event ends

Details

Date: Thursday, 6th Sep, 2018 

Time: 14:30-16:30 (Registration starts at  14:30) 

Language: English

Price: Free for Members 

          RMB 300 for Non-Members 

Venue:7th Floor, Tower C, Shenzhen International Innovation Center, No. 1006 Shennan Avenue, Futian District, Shenzhen

深圳市福田区深南大道1006号深圳国际创新中心C座7层

Registration:please scan the QR Code below 扫描二维码进行报名↓↓↓


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Terms & Conditions:

1.There  is limited seating will be provided so to ensure your attendance we  encourage advance online registration and payment for the  event. We cannot guarantee entry to anyone not registered in  advance.

由于活动名额有限,我们鼓励你提前在线注册并支付以保证你的席位。我们对于没有提前支付的人员,不能保证活动名额。

2. No-show Policy: Please note you must cancel your reservation in writing to the event contact staff 24 hours in advance. No-shows without prior notification will be charged a no-show fee of RMB100. 

请注意,您必须提前24小时以书面形式通知活动联系人取消预订。 未经事先通知的取消活动将收取人民币100元的费用。

3.Walk-in Policy: Please note that members who attend the event without prior reservation will be charged an extra walk-in fee of RMB50 if spaces are still available. 

请注意,如果仍有空位,未经事先预约参加活动的会员将收取人民币50元的额外费用。


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