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[Recruitment] Country Development Officer @ UEA


Country Development Officer (Mainland China and Taiwan)
Ref: ALC668


The Post


The University of East Anglia (UEA) International Office is part of the Admissions, Recruitment and Marketing (ARM) service area, and is responsible for the marketing and recruitment of international students. We are looking to appoint a Country Development Officer, responsible for delivering the recruitment activity and strategy within Mainland China and Taiwan.


Candidates must have excellent customer service skills and the ability to meet deadlines and achieve targets. Further essential skills include ability in strategic thinking, excellent interpersonal and communication skills, cultural sensitivity and the ability to work both independently and as part of a team. During peak recruitment periods, unsociable hours and weekend work will be required, and annual leave may be restricted during this time.


Informal Discussions

For an informal discussion please contact Tracey Hearn, Country Development Manager (Tel:01603 592110 or email:


Job Description

A job description is attached as Appendix A. The precise duties will be agreed in discussion with the Manager.


Person Specification

The person specification for this post is attached as Appendix B.





Salary will be £25,298 to £31,076 per annum, on Grade 6 on the single salary spine.

The normal expectation is that starting salary will be at the minimum of the advertised

salary scale.


Starting Date

The post is available immediately on a full-time, fixed term period of three years.


Terms and Conditions of Appointment

Full details of terms and conditions of employment for Administrative, Library and Computing (ALC) Staff will be made available to the candidate to whom the appointment is offered.


Relocation Expenses

Relocation expenses are reimbursable under certain conditions.



The University is strongly committed to providing an excellent student experience and research environment, and it is expected that all staff will be available on campus to carry out their duties during the working week in support of these goals. Absences for significant periods are by agreement with the Head of School or Head of Division.


Annual Leave Entitlement

Annual leave entitlement will be discussed at interview.



The post is superannuable under the Universities Superannuation Scheme.


Disclosure and Barring Service

This appointment will be subject to a criminal record check at Enhanced level from the Disclosure

and Barring Service.


Proof of Qualifications

The person specification for this post lists qualifications that are essential and/or desirable and you may hold some or all of these qualifications. Please note that if you are offered the appointment you will be asked to provide original certificates of these educational and professional qualifications. Please DO NOT provide these with your application.


Entitlement to Work


Entitlement to Work in the United Kingdom

If you are shortlisted for interview you will be asked to bring to interview original documentary evidence of permission to work in the UK. Candidates invited to interview will be provided with a list of appropriate documents that can be provided as evidence. Please DO NOT provide this with your application.

Workers from outside of the EU may be eligible to work in this role subject to their immigration status. However, due to the nature and the salary level of this role, please note that immigration legislation will not allow the University to apply for a sponsorship certificate for this post.


Occupational Health Assessment

Appointment will be subject to a satisfactory Occupational Health Assessment to

be carried out by the University’s Occupational Health Service.




Within this position you will have the option of working for the UEA based in Norwich or through INTO Partnerships based in China. You will need to specify

where you would like to be based in your application.


Your completed application form should quote reference code ALC668 and be returned by not later than 12 noon on 20 March 2017 in one of the following ways:


·       accessed via the relevant vacancy details at then downloaded in Word format to be completed electronically then saved and sent as an email attachment to or

·       accessed via the relevant vacancy details from then

·       downloaded in Word format to be completed electronically, then printed and posted to the

  Human Resources Division,

University of East Anglia,

Norwich, NR4 7TJ, or

·       accessed via the relevant vacancy details from and downloaded in PDF format and printed, to be completed by hand and returned by post to the Human Resources Division at the address shown above or

·       forms received by post from the Human Resources Division should be completed

·       by hand or typed and returned by post to the above address.

·       Postal applications will not be acknowledged unless a stamped addressed envelope/postcard is supplied.

·       For paper submissions please ensure you add the correct postage to your application pack as failure to do so will considerably delay receipt by this office and may jeopardise your application for this post.

·       Please note that applications received after the closing date will not normally be accepted. If you are submitting an application by post immediately prior to the closing date please contact the Human Resources Division on 01603 593034 to let us know that your application has been posted, and if possible also send a copy by fax to 01603 593522 or by email to in order that we receive these by the closing date.

·       Please note that feedback will not normally be provided to those applicants who are not shortlisted for this post

·       Applicants for posts with a reference code beginning ALC must ensure they submit a covering letter and three paper copies of their curriculum vitae, or one copy if submitting the application by email, along with their completed application form.


Equal Opportunities Monitoring Form

Please note that an Equal Opportunities Monitoring Form must be completed and returned with ALL applications, whether submitted by post or by email. If submitted by email, the Equal Opportunities Monitoring Form must be sent as a separate document/attachment to the Application Form.


The Equal Opportunities Monitoring Form will be detached from the received application before short-listing takes place and will not form any part of either the short-listing or decision making process.



In naming referees in your application, you are requested to give only those who can immediately be approached and one of these must be your current employer, or if not employed your most recent employer.



It is anticipated that interviews and presentation/tests will take place between 30 March and 1 April 2017 and candidates who have not heard by this date should assume their application has been unsuccessful.


Successful shortlisted candidates may be notified of their interview times by telephone and/or email and it is therefore essential you include both of these in your application.


Reasonable travel and incidental expenses incurred in attending the interview will be reimbursed. (Please ensure that you keep all receipts). Please note that if you are offered a post and decline the offer, travel and incidental expenses will not be reimbursed. Detailed information on the allowances will be provided on the expenses claim form which will be sent to you if you are invited to interview.


This document is available in alternative formats e.g. large print, disc and on-line. If you need this document in an alternative format please contact us on 01603 593034, fax 01603 593522, or email

For more information about the job, please visit:






Job Title:




Reporting to:

Country Development Officer

Mainland China and Taiwan

International Office, University of East Anglia (UEA)

China (Beijing/ Shanghai) or UK (Norwich)

Country Development Manager for East Asia




The University of East Anglia (UEA) is a campus based university based in the historic city of Norwich. UEA is ranked in the top 15 of UK universities (Complete University Guide 2017) and in the world top 1% (Times Higher Education World Rankings 2015-16). UEA maintains this reputation by selecting the most able and dedicated staff and students from around the world, and challenging them to reach their full potential. UEA was also the first university to partner with INTO University partnerships who offer on campus academic and English preparation courses.



The Country Development Officer is a member of the International Office which is part of the Admissions, Recruitment and Marketing (ARM) service area. International recruitment staff are responsible for promotion of the University and encouraging international students across the world to consider studying at UEA.


The post holder will be joining our East Asia team responsible for delivering the universities’ recruitment activity and strategy in this region for direct degree recruitment, study abroad and summer school. The current East Asia team is comprised of a Country Development Officer based in Guangzhou and a Country Development Manager based in Norwich. The post holder will also promote and encourage students to apply to INTO UEA.


Area responsibilities will be Mainland China and Taiwan in conjunction with other members of the East Asia team. However, recruitment countries can change depending on the strategic priorities of the University and market conditions. On occasion, the post holder may be asked to undertake recruitment activity in other markets in the East Asia or South East Asia region. The post holder will also be expected to undertake visits to the UK for training purposes. We are willing to be

flexible with location, however be aware that location may be subject to individual

circumstances and entitlement to work in the UK.


In addition to recruitment, the post holder will also be responsible for assisting with marketing, publicity and conversion activities, budget management, and engagement with a wide range of internal and external stakeholders. The post holder may also lead on specific International Office projects as required.


The post holder is required to undertake a number of wide ranging duties and responsibilities in order to assist The University in delivering a high quality service in line with its strategic plan. These duties and responsibilities include:


·       Responsibility for developing and delivering the planned recruitment activities in mainland China and Taiwan in conjunction with and as designated by Country Development Manager.

·       Undertake frequent travel in region (with several weeks away at once during peak recruitment periods) in order to attend higher education exhibitions, and to make private visits to educational agencies, schools and institutions. During visits, promote the university as a study destination and undertake student counselling and admissions guidance.

·       Record expenditure in order to keep budget records updated, and make sure country spend is within allocated budgets in conjunction with the Country Development Manager.

·       Responsibility for planning own travel schedule and assist with planning inward visits from academic and other UEA staff.

·       Responsibility for booking into events, arranging freight and other logistics.

·       Assist with the development of country strategies by supplying market intelligence gathered from statistics and experience in target markets, and by submitting monthly reports, future recruitment plans and maintaining regular close contact with the Country Development Manager for East Asia.

·       Assist with education agency management and strategy. Maintain regular contact with education agencies and deal with communications in a timely and professional manner including answering admission queries, and the distribution of relevant university information and promotional materials.

·       Act as a point of contact, handle enquiries and develop good relations with a wide range of external stake holders including applicants and parents, international schools, local universities and the British Council. Provide current, accurate and relevant information on admission requirements, policies and procedures.

·       Engage with and develop links with local Alumni, collect case studies and career profiles, and assist in organising in country Alumni reunions.

·       Provide support, information and develop good relations with a wide range of internal contacts including colleagues within Admissions Recruitment and Marketing, INTO UEA and INTO China colleagues, Faculties and Schools of Study. Provide current, accurate and relevant information and advice for University admissions staff about international qualifications.

·       Work with International Office colleagues in devising and implementing projects and campaigns designed to enhance the Universityˇs exposure overseas and aid conversion of applicants into enrolments.

·       Develop market specific information and promotional material for the University including translation of material into Chinese. Assist in researching and undertaking marketing with external organisations in conjunction with the Country Development Manager for East Asia.

·       Occasionally the role holder may be asked to assist with partnership development initiatives, in support of the work of the China Projects Manager.

  • The post holder will be expected to travel within the region for a minimum of 12-16 weeks per year. During peak recruitment periods, unsociable hours and weekend work will be required, an annual leave may be restricted during this time.



All role holders are expected to undertake other appropriate duties as may be requested by the Country Development Manager for East Asia and other International Office managers.


During peak periods, evening and weekend work will be required.


Eligibility to travel within the East Asia region and to the UK is essential.


UEA is an equal opportunities employer and is committed to safeguarding and promoting the welfare of young people, child protection screening will apply.

February 2017



Job Title: Country Development Officer (Mainland China and Taiwan)

Education &
• Educated to degree level or
• Recent experience of working
in a similar recruitment or
marketing role
• Experience of planning
events or activities, and
supervising processes
• Experience of working
independently and in a team
• Experience of producing
analytical reports with
• commentary and
• Knowledge of the UK
education system
• Marketing / Business or
Management qualification
• Experience of working with
international students
• Experience of working with
educational agencies
• Experience of working within a
Higher Education environment
• Experience of undertaking travel
for work purposes and attending
exhibitions or events
Skills & Knowledge• Proven communication skills
• Fluency in English and
• Chinese (verbal and written)
• Customer service skills
• Experience of researching,
gathering and processing
information in order to
analyse, interpret results and
recommend appropriate
• Proven competency in IT
• Knowledge of a range of
international student recruitment
• Knowledge of current admissions
and recruitment issues affecting
the HE sector
• Digital marketing skills including
the use of social media and
content marketing
• Ability to manage a budget
Personal Attributes• Organised and methodical
• Excellent motivation and
desire to achieve set goals
• Ability to use initiative and
resolve problems
• Ability to work independently
as well as part of a large team
and organisation
• Willingness to be flexible by
undertaking additional duties
and working to tight deadlines
when needed.
• Ability to understand activities of
• the post in a wider University    and
• professional context
Special Circumstances• Prepared to travel a minimum
of 12-16 weeks in the region
including unsociable hours
and weekends. During peak
recruitment periods, annual
leave may be restricted during
this time.
• Freedom to travel within the
East Asia region and to the

February 2017

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